1932: Turin. “Società Idrotermica Razionale Industrie Affini S.I.R.I.A. spa” is founded. The company manufactures and installs heating and cooling systems and large thermal plants for buildings. 1933: S.I.R.I.A. S.p.A. becomes a member of the Industrial Union of Turin and of AMMA “Association of Metal and Mechanical Industries” to which it is still associated today. After WWII the company activity is wider and focalizes on the water and plant sectors and ends up offering turnkey systems in the 60’s. 1970: thanks to the favourable geographical position of the production plant at Brusasco, at the crossroads of the provinces of Torino, Asti and Alessandria, the production development can finally focalize on the main North Italian water utilities. 1980: the Ferrero Family purchases the Company and changes its name into Nova Siria S.r.l. The new site for the company is Bibiana, at the mouth of the Pellice Valley. 2006: two new plants are acquired at Roletto, a town between Pinerolo and Torino. The new facilities include areas dedicated to production and specific tests, with lifting equipment suitable for handling large-sized parts. During 2006, the Italian sales network is completely re-organised through activation of new Agencies, in particular in the South of Italy. In 2006 a new company, CF Rappresentanze Industriali snc, is added to the Nova Siria as commercial partner for management of the Italian sales network alongside the Agencies and in synergy with Nova Siria Italian sales management. 2009: with the the setting up of CF International srl. which is aimed at the Multiutilities, construction and maintenance companies of water-gas distribution networks, retailers and engineers. The company soon becomes the reference point for a wide range of high quality products and solutions which are complementary to Nova Siria product range. CF International closed in 2014 and its products are now promote and sell by Nova Siria throught the C.F. Line. 2009 – 2014: important investments to speed up the internationalization process, through the participation in various Internati onal Exhibitons of the sector and the activation of new distributors in all the continents. 2015: Nova Siria became part of the Austrian group Hawle, one of the international leaders in quality and innovation of valves and pipe connection.
Aldo Ferrero, surveyor, born in 1925, after a thirty-year experience accused as a plant manager in several important mechanical companies in Turin area, founded Nova Siria in 1979 together with his sons Luigi and Mario. Technical supervisor of the company, he deals with R&D and new manufacturing process technologies. During the Nineties ha was named “Knight of the Italian Republic” and in 2013 he received the “Loyality Award to Work and Economic Progress” issued by the Chamber of Commerce of Turin.
In 2020 another significant step has been taken in the NOVA SIRIA continuity project, initiated by its founder, land surveyor Aldo Ferrero in the 80s.
After being run for almost 40 years by the second generation, with his sons Luigi and Mario, as of January 2020, the baton has passed to Marco Ferrero (now Managing Director) and Francesco Ferrero (now Managing Director), sons of Luigi and Mario respectively and representatives of the third generation.
A generational handover in full compliance with continuity of values, aimed at preserving the principles of excellence, quality, and social responsibility which have been the pillars of Nova Siria since the year it was set up. These values continue to be important also after the entry of Nova Siria in the Hawle Austria Group in 2015.
Marco and Francesco Ferrero have grown professionally in the company, alongside founder Aldo Ferrero and, in recent years, their respective fathers, Luigi and Mario, carrying on traditional values and combining them with increasing dynamism.
Alongside Marco and Francesco, an operational role is played by Stefania and Ilaria, the first daughter of Luigi and the second of Mario, who deal respectively with marketing, communication and export, within the company:“Our grandfather, Aldo, and our fathers, Luigi and Mario, taught us that work, if based on competence and quality, can promote both personal development as well as progress and well-being for all employees and collaborators,” stated the Ferrero cousins in unison.
Luigi and Mario Ferrero’s presence in the company as consultants is a further cornerstone, thus guaranteeing the continuity of the company and the commitment towards its employees, collaborators, customers and suppliers.